Personalised meal plans, smart training, and real daily accountability — coaching built around your life, not the other way round.
No guesswork and no fads — just a clear system we run together, reviewed and adjusted every step of the way.
You fill in the application below. I review your goals, lifestyle, and starting point to see if we're a good fit.
I build your personalised meal plan, training, and a clear goal roadmap — tailored to your targets and preferences.
Daily check-ins keep you accountable, plus a live video call with me every 5 weeks to review progress and rebuild your plan.
A custom plan with a meal for every dish, every day of the week — built around your macros, food preferences, and routine, with full recipe books and shopping lists.
Programming matched to your goals, experience, and the equipment you actually have access to.
Real accountability every single day, plus a live video call with me every 5 weeks to review progress face to face.
Your plan is reviewed and rebuilt every block so progress keeps coming — no plateaus left to chance.
Nutrition basics, training fundamentals, supplement guidance, and life-hacks to make it all easier.
Real coaching and a real person in your corner whenever you're struggling or have a question.
Real results from men who committed to the process.
Best decision I've made for myself. I'd tried every app and plan out there and nothing stuck. Having Lu check in every single day meant I actually couldn't hide from my goals. Down 14kg and stronger than I've ever been.
The daily accountability is a game changer. Lu doesn't just send you a plan and disappear — he's genuinely in it with you. The video calls every 5 weeks kept me on track when I wanted to quit. Worth every penny.
I came in skeptical after wasting money on other coaches. Within 20 weeks I had completely transformed — not just my body but my confidence and discipline. The meal plans are so detailed there's zero guesswork.
Lu knows exactly what he's talking about. You can tell he's lived it himself. He pushed me harder than I thought I could go and the results speak for themselves. My energy and mindset are on another level now.
What sets this apart is how personal it is. Every meal, every session, every check-in is built around me. I've never felt so supported. I finally look in the mirror and feel proud of what I see.
I was the heaviest and most unmotivated I'd ever been. Lu gave me structure, a plan I could actually follow, and someone in my corner every day. Six months later I'm a completely different man. Can't recommend him enough.
If you're on the fence, just do it. The investment paid me back tenfold in how I feel, perform and carry myself. Lu's experience is unreal and he genuinely cares about getting you results. Life-changing coaching.
Former world #2 ranked professional karate fighter, Danish special forces soldier, and certified physical trainer — I've spent my life at the sharp end of performance, discipline and transformation.
I've trained more than 500 people in combat sports and extreme body transformation, and I came back from an accident doctors said would end my training for good — building the best shape of my life in the process. I know exactly what it takes, because I've done it myself and for client after client.
Read my full storyClick below, fill out a quick application, and tell me how you'd like me to reach you.
Click here to applyFill this in and I'll be in touch personally to see if we're the right fit.